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Popular Brazilian music is rich and diverse. It involves innumerable styles, from rock to regional manifestations such as techno-kitsch, going through a series of offshoots of samba. There are organizations with a wide divergence of profiles in Brazil, many of which may favour exchanges between Brazil and The Netherlands. NGOs that use music as social work, such as AfroReggae, Olodum and Meninos do Morumbi are stand-outs among the schools of Brazilian music.

The Brazilian corporate festivals, concentrated in the second semester of the year, give great emphasis to the international attractions, many of whom are vanguard artists. The independent festivals associated with Abrafin emphasize Brazilian music. While there is a scarcity of information in Brazil about the Dutch music scene, there is a considerable spread of opportunities for introducing Dutch music to Brazilian audiences. The projects created by foreign countries to create an interchange between Brazilian and foreign music have not yet reached a large audience in Brazil. The most successful up to now has been the Swedish Invasion.